ad-hoc - Casestudy

CASE STUDY: ETHICON

" Calling in ad-hoc for the job proved
a success for us: it helped us to stand
back from the day-to-day business
and really think about what we wanted
to put across in our video. From early stage
script planning, filming possibilities,
through to revising and fine tuning ideas,
ad-hoc acted as a catalyst, pushing us
towards a quality end-result which
has been used hundreds of times
in many customer situations at home
and abroad. The video undoubtedly helped
us to portray a much more positive and
complete image of the company".
Ian Buckingham, European Marketing Director, Ethicon

FIRST WORD CASE STUDY 1 CASE STUDY 2 CASE STUDY 3 CASE STUDY 4 CASE STUDY 5 CONTACT Excellence in the manufacture of surgical equipment had made Ethicon Scotland the choice of operating theatres the world over. Yet many of their customers and distributors knew little of the commitment that lay behind the company's success. They were too far from Edinburgh to see. Too far away to know all about Ethicon commitment to quality in manufacture, to R&D, customer value-added services, and the unique relationships forged as a health care supplier. All were factors to strengthen any customer - manufacturer relationship. How best could all these facts be made known? Enlightenment was to come in the form of a corporate video - and Richard Squirrell of ad-hoc was commissioned to produce it. Research into the company's history and approach, along with familiarisation with the way Ethicon products are made and the demanding arena in which they must perform, gave Richard a clear picture of the company - and a script and treatment to fully reflect this quickly followed. From this first script - agreed without a change by the board of Ethicon - Richard proceeded to take care of all the elements the video required. Location photography around Ethicon and in Edinburgh and Glasgow operating theatres and training rooms was planned and directed; established actor Robert Hardy selected and directed for the voice-over, music for the video reviewed and decided. All came together in the final edit with Richard working with a video company on the finer points of the finished production. The completed video was very well received and much-used. It featured in sales meetings, was shown on business trips and in training sessions, and was also used in Edinburgh to act as a key primer for people being taken on factory tours.