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FIRST WORD CASE STUDY 1 CASE STUDY 2 CASE STUDY 3 CASE STUDY 4 CASE STUDY 5 CONTACT |
When leading design software producers, Aldus Europe, brought in Richard Squirrell
to handle an 11th- hour copy response for their latest PageMaker
brochure, they brought out the best in him. Highly technical information had to be taken on board and turned into copy that informed and excited the target market - all within a time- frame that left no margin for error. Working to strictly defined page areas and meeting specific client requirements, Richard showed himself to be totally at home with the challenge - delivering results that were to produce further work from Aldus. The writing of brochures for Freehand and Aldus University, working closely with the company's project managers and designers, quickly followed. Creative ideas were also delivered for a direct mail initiative to existing Aldus customers. And, for their newly-created 'Aldus Shop' within their own magazine, Richard was required to gather together product information from a variety of sources and make all the different entries read with 'one voice'. |